About Us

By Joued is a clean beauty brand dedicated to curating handcrafted haircare and bodycare rooted in intention and integrity. We collaborate with skilled artisans and formulators from around the world to deliver authentic, high-quality products made with premium, uncompromising ingredients. Each collection reflects a rich narrative of heritage, purity, and mindful self-care. At By Joued, we believe beauty is a personal ritual — refined, purposeful, and deeply connected to culture.