Rooted in Nature. Inspired by Tradition. Crafted with Care.

The Artisians

Clean Beauty by joued

At By Joued, we believe beauty begins with purity.

Born from a desire to restore balance and vitality through the power of nature, our products bring together ancient wisdom and modern science to care for your hair, skin, and body.

Founded by women and inspired by real stories, our journey began with a personal search for natural, effective remedies — and evolved into a mission to help others feel confident, radiant, and whole.

Each creation is handcrafted in small batches, using organic, cruelty-free, and ethically sourced ingredients. From nutrient-rich oils to time-honored botanicals, every formula is made to nourish deeply, heal gently, and honor your natural rhythm — because true beauty is timeless, and it begins with care.

OUR ARTISIANS

Marwa Mustafa

Meet Marwa, the Soul of ASIA by Joued

Marwa turned an age-old Sudanese ritual into a movement for natural hair care. From her kitchen in Saudi Arabia, she handcrafted a blend that has helped over 5,000 women regain confidence and healthier hair — proof that tradition, when done with love, never goes out of style.

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